What is it that makes a journey so exciting?

It’s not just the destination — it’s also what you learn along the way. When it comes to your digital ads, the same concept applies. It’s knowing and understanding the steps that consumers take to acquire your product that are key to your success.

Introducing Journey by CAKE!  A cloud-based platform for collecting, analyzing and acting on digital marketing insights in real-time, providing YOU with the intelligence needed to transform anonymous consumers into known customers.

The Light at the Beginning of the Marketing Funnel

Insight Lights the Way

What is Journey?

Actionable Insights for Digital Marketers.

Sounds pretty cool. But it’s more than just a tagline. Journey by CAKE is proven to drive real results. Built on the trusted and proven CAKE Marketing Intelligence platform, Journey by CAKE is a cloud-based solution that collects, analyzes and empowers you to act on customer journey data in real-time.

How does it work?

As a marketer, you’re likely to be very familiar with funnel progression. But what if we told you there’s a part of the funnel that’s been ignored? Journey by CAKE delivers accurate and actionable insights about vital steps of the online customer journey – including the anonymous portion. With this extended view into the customer journey, you’re equipped with the intelligence to boost campaign performance and return on advertising spend.

How does it work?

As a marketer, you’re likely very familiar with funnel progression. But what if we told you there’s a part of that funnel that’s been ignored? Journey by CAKE delivers accurate and actionable insights about every single step of the customer journey – including the anonymous portion. With this extended view of the customer journey, you’re equipped with the intelligence to boost campaign performance and return on advertising spend.

How do I get it?

Getting started is simple. Contact CAKE today to launch your journey towards transforming anonymous consumers into known customers.

Main Features

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Insights:

Marketing Intelligence Dashboards

Advanced analytics + a centralized dashboard provide valuable insights that drive real-time decisions.

Attribution:

Data-driven Attribution

Optimize campaign spending based on cross-channel analysis of key steps in the customer journey.

Connections:

Digital Marketing Integrations

Seamless integrations with digital media and marketing tools make transforming insights into action easier than ever.

Journey by CAKE’s advanced analytics dashboard delivers the marketing intelligence required to optimize return on ad spend (ROAS).

Discover deeper insights with data-driven attribution that pinpoints the impact of introducers, influencers and closers along the customer journey paths.

See how revenue and daily metrics are impacted when you move past last touch attribution.

Explore More: What People are Saying about CAKE

“Utilizing the CAKE API to acquire real-time data, we have greatly increased efficiencies in our analytics department allowing us to be much more nimble and refined in our optimization efforts.”

Jeremy Buttke, President, BuyologyIQ

With a powerful infrastructure and accurate, granular reporting, CAKE integrates every aspect of our performance marketing business into a single dashboard that has increased efficiencies and supported our high-growth mode.

Aaron Tan, Director of Media at Wewe Media Group

“Our company leverages digital marketing channels including search, display email and social, and we needed a solution that would enable us to advance our tracking and attribution capabilities. We decided to go with a trusted partner and platform – CAKE.”

Aaron Rosenthal, Director of Marketing for E-file.com

“With an extensive background in digital marketing, our team blends creativity with CAKE’s technology and data analytics to bring superior ROI to our digital initiatives. We have been thrilled with the 78% increase in performance over the past year and thank CAKE for contributing to our continued success.”

Manish Bhatnagar, Chief Operating Officer at Adchakra

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